PR! : a social history of spin /
Ewen, Stuart.
PR! : a social history of spin / Social history of spin Stuart Ewen. - 1st ed. - New York : Basic Books, c1996. - xv, 480 p. : ill. ; 25 cm.
Includes bibliographical references (p. 449-470) and index.
Stagecracft and truth in an age of public relations -- " The crowd is the saddle " : progressive politics and the rise of public relations -- Changing rhetorics of persuasion -- Battles for the " American Way " -- Commercializing the cosmos.
PR ! is Stuart Ewen' s pathbreaking history of public relations. It begins with the first world war when Ivy lee, one of the nation' s first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society. Ewen chronicles the development of a culture we now take for granted.
0465061680
96002243
Public relations.
Public relations--United States.
HM263 / .E849 1996
659.2
PR! : a social history of spin / Social history of spin Stuart Ewen. - 1st ed. - New York : Basic Books, c1996. - xv, 480 p. : ill. ; 25 cm.
Includes bibliographical references (p. 449-470) and index.
Stagecracft and truth in an age of public relations -- " The crowd is the saddle " : progressive politics and the rise of public relations -- Changing rhetorics of persuasion -- Battles for the " American Way " -- Commercializing the cosmos.
PR ! is Stuart Ewen' s pathbreaking history of public relations. It begins with the first world war when Ivy lee, one of the nation' s first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society. Ewen chronicles the development of a culture we now take for granted.
0465061680
96002243
Public relations.
Public relations--United States.
HM263 / .E849 1996
659.2