Amazon cover image
Image from Amazon.com

PR! : a social history of spin / Stuart Ewen.

By: Material type: TextTextPublication details: New York : Basic Books, c1996.Edition: 1st edDescription: xv, 480 p. : ill. ; 25 cmISBN:
  • 0465061680
Other title:
  • Social history of spin
Subject(s): DDC classification:
  • 659.2 20
LOC classification:
  • HM263 .E849 1996
Contents:
Stagecracft and truth in an age of public relations -- " The crowd is the saddle " : progressive politics and the rise of public relations -- Changing rhetorics of persuasion -- Battles for the " American Way " -- Commercializing the cosmos.
Summary: PR ! is Stuart Ewen' s pathbreaking history of public relations. It begins with the first world war when Ivy lee, one of the nation' s first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society. Ewen chronicles the development of a culture we now take for granted.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HM263 .E849 1996 (Browse shelf(Opens below)) 3 Available 00000111238

Includes bibliographical references (p. 449-470) and index.

Stagecracft and truth in an age of public relations -- " The crowd is the saddle " : progressive politics and the rise of public relations -- Changing rhetorics of persuasion -- Battles for the " American Way " -- Commercializing the cosmos.

PR ! is Stuart Ewen' s pathbreaking history of public relations. It begins with the first world war when Ivy lee, one of the nation' s first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society. Ewen chronicles the development of a culture we now take for granted.

There are no comments on this title.

to post a comment.