Audience evolution : new technologies and the transformation of media audiences /
Napoli, Philip M.
Audience evolution : new technologies and the transformation of media audiences / Philip M. Napoli. - New York : Columbia University Press, 2011. - xiii, 248 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
Introduction -- Contextualizing audience evolution -- The transformation of media consumption -- The transformation of audience information systems -- Contesting audiences -- The implications of audience evolution.
9780231150347 (cloth : alk. paper) 0231150342 (cloth : alk. paper) 9780231150354 (pbk. : alk. paper) 0231150350 (pbk. : alk. paper) 9780231520942 (ebook) 0231520948 (ebook)
2010023906
Mass media--Audiences.
Medios de comunicación de masas --Audiencias
Digital media--Technological innovations.
Medios digitales --Innovaciones tecnológicas
P 96 / N216a 2011
302.23
Audience evolution : new technologies and the transformation of media audiences / Philip M. Napoli. - New York : Columbia University Press, 2011. - xiii, 248 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
Introduction -- Contextualizing audience evolution -- The transformation of media consumption -- The transformation of audience information systems -- Contesting audiences -- The implications of audience evolution.
9780231150347 (cloth : alk. paper) 0231150342 (cloth : alk. paper) 9780231150354 (pbk. : alk. paper) 0231150350 (pbk. : alk. paper) 9780231520942 (ebook) 0231520948 (ebook)
2010023906
Mass media--Audiences.
Medios de comunicación de masas --Audiencias
Digital media--Technological innovations.
Medios digitales --Innovaciones tecnológicas
P 96 / N216a 2011
302.23