Storybranding 2.0 : creating stand-out brands through the elements of story /
Signorelli, Jim.
Storybranding 2.0 : creating stand-out brands through the elements of story / Jim Signorelli. - 2nd edition. - 269 p. ill
Contains Index and References
P. 1 The Birth of A Notion -- P. 2 StoryBranding -- Collecting the Backstory -- Characterizin the Brand -- Characterizing the Prospect -- Connecting the Characters -- Confronting the Obstacles -- Completing the StoryBrief -- P. 3 Telling the Story -- P. 4 Essays on StoryBranding.
9781626340312
2013948289
Storybranding 2.0 : creating stand-out brands through the elements of story / Jim Signorelli. - 2nd edition. - 269 p. ill
Contains Index and References
P. 1 The Birth of A Notion -- P. 2 StoryBranding -- Collecting the Backstory -- Characterizin the Brand -- Characterizing the Prospect -- Connecting the Characters -- Confronting the Obstacles -- Completing the StoryBrief -- P. 3 Telling the Story -- P. 4 Essays on StoryBranding.
9781626340312
2013948289