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Storybranding 2.0 : creating stand-out brands through the elements of story / Jim Signorelli.

By: Material type: TextTextPublisher: Austin, TX : Greenleaf Book Group, 2014Edition: 2nd editionDescription: 269 p. illContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781626340312
Contents:
P. 1 The Birth of A Notion -- P. 2 StoryBranding -- Collecting the Backstory -- Characterizin the Brand -- Characterizing the Prospect -- Connecting the Characters -- Confronting the Obstacles -- Completing the StoryBrief -- P. 3 Telling the Story -- P. 4 Essays on StoryBranding.
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Holdings
Item type Current library Home library Collection Shelving location Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Oficina Leonel Fernández Colección 6to. Piso 1 Available 00000109377

Contains Index and References

P. 1 The Birth of A Notion -- P. 2 StoryBranding -- Collecting the Backstory -- Characterizin the Brand -- Characterizing the Prospect -- Connecting the Characters -- Confronting the Obstacles -- Completing the StoryBrief -- P. 3 Telling the Story -- P. 4 Essays on StoryBranding.

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