Storybranding 2.0 : creating stand-out brands through the elements of story / Jim Signorelli.
Material type:
TextPublisher: Austin, TX : Greenleaf Book Group, 2014Edition: 2nd editionDescription: 269 p. illContent type: - text
- unmediated
- volume
- 9781626340312
| Item type | Current library | Home library | Collection | Shelving location | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Libro
|
Biblioteca Juan Bosch | Biblioteca Juan Bosch | Oficina Leonel Fernández | Colección 6to. Piso | 1 | Available | 00000109377 |
Contains Index and References
P. 1 The Birth of A Notion -- P. 2 StoryBranding -- Collecting the Backstory -- Characterizin the Brand -- Characterizing the Prospect -- Connecting the Characters -- Confronting the Obstacles -- Completing the StoryBrief -- P. 3 Telling the Story -- P. 4 Essays on StoryBranding.
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