Now is too late : survival in an era of instant news / Gerald R. Baron.

By:

Baron, Gerald R

Material type: Text

TextLanguage: English Publication details: Upper Saddle River, NJ : FT Prentice Hall, c2003.Description: xxiv, 332 pages ; 24 cmISBN:

0130461393
9780130461391

Subject(s):

DDC classification:

070.4/4965

LOC classification:

PN 4784 B265n 2003

Online resources:

Table of contents

Contents:

Discovering the new world of instant news Toward a postmedia world The new audience How news is changing When opponents grab the microphone How the rules have changed Communication strategies for the instant news world Preparing the organization and team The role of technology Crisis preparation : what to do before it happens Crisis management : what to do while it is happening Reputation recovery : what to do after it happens A glimpse into the future

Summary: It is a world of instant access, instant news, and--for-some--instant failure, if they don't understand the rules of this new post-media world. Gerald Baron shows you how to protect your business and yourself, in this brave new world, and how to use the media and non-media as a tool for your own survival too.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Humanidades	Humanidades (4to. Piso)	PN 4784 B265n 2003 (Browse shelf(Opens below))	1	Available	00000164133

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Previous	PN 4784 A774p 2002 Prensa económica : de la Lloyd's List al WSJ.com /	PN 4784 A792r 2004 Reporting and producing for digital media /	PN 4784 A997t 2005 Textos periodísticos y otros escritos /	PN 4784 B265n 2003 Now is too late : survival in an era of instant news /	PN 4784 B467c 2020 Cómo producir reportajes inmersivos con vídeo en 360º /	PN 4784 B482w 1988 Writing literary features /	PN 4784 B561 2013 The best American sports writing. 2013 /	Next

Includes bibliographical references and index.

Discovering the new world of instant news
Toward a postmedia world
The new audience
How news is changing
When opponents grab the microphone
How the rules have changed
Communication strategies for the instant news world
Preparing the organization and team
The role of technology
Crisis preparation : what to do before it happens
Crisis management : what to do while it is happening
Reputation recovery : what to do after it happens
A glimpse into the future

It is a world of instant access, instant news, and--for-some--instant failure, if they don't understand the rules of this new post-media world. Gerald Baron shows you how to protect your business and yourself, in this brave new world, and how to use the media and non-media as a tool for your own survival too.

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