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Now is too late : survival in an era of instant news / Gerald R. Baron.

By: Material type: TextTextLanguage: English Publication details: Upper Saddle River, NJ : FT Prentice Hall, c2003.Description: xxiv, 332 pages ; 24 cmISBN:
  • 0130461393
  • 9780130461391
Subject(s): DDC classification:
  • 070.4/4965
LOC classification:
  • PN 4784 B265n 2003
Online resources:
Contents:
Discovering the new world of instant news Toward a postmedia world The new audience How news is changing When opponents grab the microphone How the rules have changed Communication strategies for the instant news world Preparing the organization and team The role of technology Crisis preparation : what to do before it happens Crisis management : what to do while it is happening Reputation recovery : what to do after it happens A glimpse into the future
Summary: It is a world of instant access, instant news, and--for-some--instant failure, if they don't understand the rules of this new post-media world. Gerald Baron shows you how to protect your business and yourself, in this brave new world, and how to use the media and non-media as a tool for your own survival too.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Humanidades Humanidades (4to. Piso) PN 4784 B265n 2003 (Browse shelf(Opens below)) 1 Available 00000164133

Includes bibliographical references and index.

Discovering the new world of instant news
Toward a postmedia world
The new audience
How news is changing
When opponents grab the microphone
How the rules have changed
Communication strategies for the instant news world
Preparing the organization and team
The role of technology
Crisis preparation : what to do before it happens
Crisis management : what to do while it is happening
Reputation recovery : what to do after it happens
A glimpse into the future

It is a world of instant access, instant news, and--for-some--instant failure, if they don't understand the rules of this new post-media world. Gerald Baron shows you how to protect your business and yourself, in this brave new world, and how to use the media and non-media as a tool for your own survival too.

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