Positioning : the battle for your mind / Al Ries, Jack Trout ; [with a new foreword by Philip Kotler].
Material type:
TextLanguage: English Publication details: New York : McGraw-Hill, c2001.Description: viii, 213 pages ; 21 cmContent type: - text
- unmediated
- volume
- 0071373586
- 9780071373586
- 659.1
- HF 5827.2 R559p 2001
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF 5827.2 R559p 2001 (Browse shelf(Opens below)) | 1 | Available | 00000194966 |
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| HF 5827 R559p 2002 Posicionamiento : la batalla por su mente / | HF 5827 S678 2005 Social communication in advertising : consumption in the mediated marketplace / | HF 5827.2 R559p 1986 Positioning : the battle for your mind / | HF 5827.2 R559p 2001 Positioning : the battle for your mind / | HF 5827.85 A561e 2005 Estereotipos de género en la publicidad de la Segunda República Española / | HF 5828.4 Z94s 2007 Spark your career in advertising / | HF 5835 B366a 1992 Advanced accounting / |
"How to be seen and heard in the overcrowded marketplace"--Cover.
"With a new preface by Jack Trout"--P. [4] of cover.
Includes index.
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