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Latino boom! : everything you need to know to grow your business in the U.S. Hispanic market / Chiqui Cartagena.

By: Material type: TextTextPublication details: New York : Ballantine Books, 2005.Edition: 1st edDescription: xv, 232 p. : ill. ; 24 cmISBN:
  • 0345482352
  • 9780345482358
Subject(s): LOC classification:
  • HC 110 C322l 2005
Online resources:
Partial contents:
Every dog has his day -- Portrait of a nation: Latino U.S.A. --The perfect market -- Market-by-market overview: the top ten Hispanic markets -- Hispanic nation and identity -- The Spanish-language media landscape -- The Hispanic advertising industry -- The Latino baby boom -- So you want to get into the Hispanic market? Ten mistakes you should avoid -- The big picture.
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Includes bibliographical references p. ([213]-229).

Every dog has his day -- Portrait of a nation: Latino U.S.A. --The perfect market -- Market-by-market overview: the top ten Hispanic markets -- Hispanic nation and identity -- The Spanish-language media landscape -- The Hispanic advertising industry -- The Latino baby boom -- So you want to get into the Hispanic market? Ten mistakes you should avoid -- The big picture.

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