Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

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TextLanguage: English Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008.Edition: 3rd edDescription: xxi, 692 p. : col. ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Vol info	Copy number	Status	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Ciencias Sociales	Ciencias Sociales (3er. Piso)	HD 69 K29s 2008 (Browse shelf(Opens below))	1	1	Available	00000017090

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