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Social media engagement for dummies / by Aliza Sherman and Danielle Elliott Smith.

By: Contributor(s): Material type: TextTextSeries: --For dummiesPublication details: Hoboken, N.J. : John Wiley & Sons Inc, [2013]Description: xvi, 368 p. : ill. ; 23 cmISBN:
  • 9781118530191 (pbk.)
  • 1118530195 (pbk.)
Subject(s): Genre/Form: DDC classification:
  • 006.7/54
LOC classification:
  • HF 5415.1265 S553s 2013
Contents:
Introduction -- The basics of social media engagement -- Exploring the elements of social media engagement -- Examining the basic engagement tools -- Engaging through additional social channels -- Leveraging audio and video for engagement -- The part of tens.
Summary: Social media engagement can help you turn prospects into customers and customers into evangelists for your business. Learn how to build these relationships, maintain a viable presence on social networks, and give customers a reason to interact with you.
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Includes index.

Social media engagement can help you turn prospects into customers and customers into evangelists for your business. Learn how to build these relationships, maintain a viable presence on social networks, and give customers a reason to interact with you.

Introduction -- The basics of social media engagement -- Exploring the elements of social media engagement -- Examining the basic engagement tools -- Engaging through additional social channels -- Leveraging audio and video for engagement -- The part of tens.

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