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What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker.
Material type:
TextPublication details: Upper Saddle River, N.J. : FT Press, c2008.Description: xiii, 222 p. ; 24 cmISBN: - 0132277425 (hardback : alk. paper)
- 9780132277426 (hardback : alk. paper)
- 650.1 22
- HF5415 .M3365 2008
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Status | Barcode | |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF5415 .M3365 2008 (Browse shelf(Opens below)) | 4 | Available | 00000109334 |
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| HF 5415 L864e 2002 La esencia del marketing : casos prácticos / | HF 5415 L973m 2011 The marketing plan : how to prepare and implement it / | HF 5415 M221m 2010 Le marketing et son histoire : ou le mythe de Sisyphe réinventé / | HF5415 .M3365 2008 What's your story? : storytelling to move markets, audiences, people, and brands / | HF 5415 M345 2002 Marketing según Kellogg / | HF 5415 M346 2002 Marketing management : a strategic decision making approch / | HF5415 M429d 2004 The deviant's advantage : how fringe ideas create mass markets / |
Includes bibliographical references (p. [189]-197) and index.
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