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Marketing / Charles W. Lamb, Joseph H. Hair, Carl McDaniel.
Material type:
TextPublication details: Cincinnati, Ohio : International Thomson Editores, c1998.Edition: 4th edDescription: xxxviii, 691 p. : col. ill. ; 28 cmISBN: - 0538870117
- 658.8 21
- HF5415 L218m 1998
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF5415 L218m 1998 (Browse shelf(Opens below)) | 3 | 1 | Available | 00000101538 |
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| HF5415 K87m 2010 Marketing 3.0 : from products to customers to the human spirit / | HF 5415 K87m 2017 Marketing 4.0 : moving from traditional to digital / | HF 5415 K87p 2008 Principles of marketing / | HF5415 L218m 1998 Marketing / | HF 5415 L218m 2000 Marketing / | HF 5415 L665g 1993 Guerrilla marketing excellence : the 50 golden rules for small-business success / | HF 5415 L665g 2003 Guerrilla marketing for free : 100 no-cost tactics to promote your business and energize your profits / |
Includes bibliographical references (p. [653]-669) and indexes.
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