Visual persuasion : the role of images in advertising / Paul Messaris.
Material type:
TextLanguage: Eng Publication details: Thousand Oaks ; London ; New Delhi : Sage Publications, c1997.Description: xxii, 297 p. : ill. ; 24 cmISBN: - 9780803972452
- 9780803972469
- 659.1/042 20
- HF5822 M583 1996
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Ciencias Sociales | Ciencias Sociales (3er. Piso) | HF5822 M583 1996 (Browse shelf(Opens below)) | 4 | 1 | Available | 00000110723 |
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| HF 5822 B777p 1961 Psicología práctica de la persuasión / | HF 5822 C741 2004 La comunicación publicitaria : antecedentes y tendencias en la sociedad de la información y el conocimiento / | HF 5822 D618 2004 Diversity in advertising : broadening the scope of research directions / | HF5822 M583 1996 Visual persuasion : the role of images in advertising / | HF 5822 M798i 2007 La influencia de la publicidad audiovisual en los niños : estudios y métodos de investigación / | HF 5822 P119h 1957 The hidden persuaders / | HF 5822 P119h 1958 The hidden persuaders / |
Includes bibliographical references (p. 275-288) and index.
A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion.
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