McQuail's mass communication theory / Denis McQuail.
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TextPublication details: London ; Thousand Oaks, Calif. : Sage Publications, 2005.Edition: 5. edDescription: viii, 616 s. : ill. ; 24 cmISBN: - 1412903718
- 9781412903714
- 1412903726 (pbk.)
- 9781412903721 (pbk.)
- P 90 M478m 2005
- 302.23
| Item type | Current library | Home library | Collection | Shelving location | Call number | Vol info | Copy number | Status | Barcode | |
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Biblioteca Juan Bosch | Biblioteca Juan Bosch | Humanidades | Humanidades (4to. Piso) | P 90 M478m 2005 (Browse shelf(Opens below)) | 1 | 1 | Available | 00000094899 |
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No cover image available | No cover image available | ||
| P 90 M478m 1995 Messages : the communication skills book / | P 90 M478m 1997 El medio es el masaje [i.e. mensaje?] : un inventario de efectos / | P 90 M478m 2000 McQuail's : mass communication theory / | P 90 M478m 2005 McQuail's mass communication theory / | P 90 M478p 2005 The public sphere : an introduction / | P 90 M478s 1969 Sociología de los medios masivos de comunicación / | P 90 M478u 1964 Understanding media: the extensions of man / |
Includes bibliographical references (p. [571]-608) and indexes.
1. Introduction to the book -- 2. The rise of mass media -- 3. Concepts and models for mass communication -- 4. Theory of media and theory of society -- 5. Mass communication and culture -- 6. New media -- new theory? -- 7. Normative theory of media and society -- 8. Media structure and performance : principles and accountability -- 9. Media economics and governance -- 10. Global mass communication -- 11. The media organization : pressures and demands -- 12. The production of media culture -- 13. Media content : issues, concepts and methods of analysis -- 14. Media genres and texts -- 15. Audience theory and research traditions -- 16. Audience formation and experience -- 17. Processes and models of media effects -- 18. Social-cultural effects -- 19. News, public opinion and political communication -- 20. Epilogue : the future of mass communication.
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