Mediawriting : print, broadcast, and public relations / by W. Richard Whitaker, Janet E. Ramsey, and Ronald D. Smith.

By:

Whitaker, W. Richard (Wayne Richard), 1940-

Contributor(s):

Material type: Text

TextLanguage: English Publication details: New York : Routledge/Taylor and Francis Group, 2008.Edition: 3rd edDescription: xix, 418 p. : ill. ; 24 cmISBN:

9780805862959 (pbk)
0805862951 (pbk)

Subject(s):

DDC classification:

808.066302

LOC classification:

P 96 W578m 2009

Online resources:

Table of contents only

Contents:

Communication theory and news values -- Ethical and legal issues in media writing -- Basics of writing and editing -- Basic news stories -- Interviewing -- Reporting what others say -- Obituaries, rewrites, and roundups -- Research in communication -- Feature writing -- Writing broadcast copy -- Reporting for radio and TV -- Public relations writing: organizational media -- Public relations writing: news media -- Advertising copywriting -- Afterword: you and the future.

Summary: "This exciting new text is a comprehensive introduction to writing fundamentals for tomorrow's media practitioners. Chapters on print, broadcasting and public relations writing go beyond "how to" and explain why decisions are made as they are. Basic concepts are outlined in each chapter and then students are asked to apply these concepts to real-life situations through specific writing exercises. With a unique focus on how new technology is impacting the field, Media Writing develops the professional skills and attitudes that future reporters, broadcasters and public relations professionals need to be effective and successful writers for the media."--Jacket.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Libro	Biblioteca Juan Bosch	Biblioteca Juan Bosch	Humanidades	Humanidades (4to. Piso)	P 96 W578m 2009 (Browse shelf(Opens below))	1	Available	00000107724

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Previous	P 96 W422n 2007 Les nouveaux désinformateurs /	P 96 W526 2000 De-westernizing media studies /	P 96 W578m 2004 Mediawriting : print, broadcast, and public relations /	P 96 W578m 2009 Mediawriting : print, broadcast, and public relations /	P 96 W578m 2012 Mediawriting : print, broadcast, and public relations /	P 96 W637u 2000 Understanding audiences : learning to use the media constructively /	P 96 W783m 1998 Media technology and society : a history : from the telegraph to the Internet /	Next

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"This exciting new text is a comprehensive introduction to writing fundamentals for tomorrow's media practitioners. Chapters on print, broadcasting and public relations writing go beyond "how to" and explain why decisions are made as they are. Basic concepts are outlined in each chapter and then students are asked to apply these concepts to real-life situations through specific writing exercises. With a unique focus on how new technology is impacting the field, Media Writing develops the professional skills and attitudes that future reporters, broadcasters and public relations professionals need to be effective and successful writers for the media."--Jacket.

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