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The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.

By: Material type: TextTextSeries: Communication series. Communication theory and methodologyPublication details: New York : Routledge, 2010.Edition: 4th edDescription: xvi, 425 p. : ill. ; 24 cmISBN:
  • 9780415805674 (hbk)
  • 0415805678 (hbk)
  • 9780415805681 (pbk)
  • 0415805686 (pbk)
  • 9780203870327 (ebk)
  • 0203870328 (ebk)
Subject(s): DDC classification:
  • 153.8/52 22
LOC classification:
  • BF637.P4 P39 2010
Contents:
Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Oficina Leonel Fernández Colección 6to. Piso BF637.P4 P39 2010 (Browse shelf(Opens below)) 1 Available 00000110561

Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008.

Includes bibliographical references and indexes.

Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns.

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